Some Place Like Home is … the bible of the field.”
-L.A. Times


Toby Israel, Ph.D.

Toby Israel

Toby Israel, Ph.D. is a visionary founder of the new field of Design Psychology. Defined as “the practice of architecture, planning and interior design in which psychology is the principal design tool”, this new discipline continues to gain international attention including in the L.A. Times, Oprah Home, The New York Times, The Wall Street Journal, The Boston Globe, the Philadelphia Inquirer, IIDA and on CBS Sunday Morning, NPR’s Talk of the Nation and Radio Times (radio interview with Marty Moss-Coane).

The Design Psychology visioning sessions and one-to-one interviews/exercises Dr. Israel conducts bring to the fore the vast personal store of experience and emotions that contribute to an individual's choice and design of home and place. Those she has led through her “toolbox” of exercises include Michael Graves, Andres Duany, Charles Jencks and Jane Pauley.

Trained as an Environmental Psychologist, Dr. Israel has over twenty-five years of experience in design, psychology, the arts and education. She has served as an environmental consultant in the USA and UK including as the project manager for the research division of LRK (Looney Ricks Kiss design firm), as the Visual Arts Coordinator for the New Jersey State Council on the Arts, and as a professor at the University of Lincoln School of Architecture (UK).

Through Toby Israel Consulting, Inc. in Princeton, N.J. she works nationally and internationally with designers and clients and as a world-class speaker spreading the word about Design Psychology.


Some Place Like Home: Using Design Psychology to Create Ideal Environments 2nd Edition.

Some Place Like Home: Using Design Psychology to Create Ideal Places

Dr. Israel's international experience and groundbreaking theories about people and place are summarized in her book, Some Place Like Home: Using Design Psychology to Create Ideal Places. (Wiley/Academy, 2003). This “extraordinary book … includes thought-provoking examples that incorporate the concept of design psychology for residential, institutional and corporate design.” (Design Management Review, 06/25/04)

Some Place Like Home (2nd ed.) NOW IN FULL COLOR! $41.96
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